Specialty offerings require intentional marketing.
You have a mountain of messages to share with your customer. Yet without a strategic process your team has no choice but to present mixed messages, confusing the market.
In specialty markets, whoever can present their value in the clearest way wins.
STRATEGIC FORMATION SERVICES
For business owners and marketing teams, the day-to-day of marketing feels reactive and rushed. But there is a structured roadmap to determine a brand’s value and communicate its unique brilliance.
These are services designed to bring clarity, align internally to form coalitions, and ensure engagement with target audiences.
Target a specific opportunity or particular customer for a deep dive.
Market Research
SWOT Analysis
A strategic snapshot of your business. Assess the strengths, weaknesses, opportunities and threats to your business.
Persona Development
A 360 degree view into customer segments for companies to discuss internally. Most teams have strong feelings about their customers, but not a shared view of that customer.
Competitive Landscape Audit
Plenty of teams know who their competitors are, but most teams don’t have the bandwidth to research and study their competition.
Customer Experience Mapping
Use data and design to chart key steps of the customer journey and document your blind spots.
Positioning
Concise messaging around what you do and who you do it for. The cornerstone of marketing.
See what is resonating on your channels and what isn’t. Receive a report on what else is out there and what opportunities lay before you.
Social Media
Rebrand Discovery
How much of a rebrand do you need? What do you need it to accomplish?
Generate interest, communicate clearly.
As a specialty brand, your company exists in a niche. The good news is that niche is filled with competitors who don’t take design seriously.
That presents a unique opportunity to look more professional and sophisticated –the grown up in the market.
Conference Materials
Materials that properly and clearly introduce your specialized offering.
Advertisements
Getting noticed is easy, being remembered is difficult. Everything from billboards to trade publications to digital ads.
Brand Guidelines
A grounding document to establish visual consistency. This defines the cornerstones of your brand.
Publication Design
Build memorable and engaging ways to generate interest among your customers.
Messaging
Connect with your audience. Let your customer get wrapped up in your story.
Sales Materials
Design and build a cadence of materials to shorten the sales cycle.
Content Design
Ebooks, Social Media, Whitepapers, etc.
DESIGN DELIVERABLES
These are examples of deliverables where your company’s value can stand over its competition. More than just looking sharp, bringing design into these touchpoints ensures your strategy performs well.
Rebrand Discovery
Ready for an evolution?
Or is time to start a revolution?
Let’s start a conversation.
No need to show up with defined plans or a structured strategy.
Bring your problems and together we can discuss where to best allocate marketing resources.