How can we mean more than just a day?

After several years of using the same campaign materials, the team at National Good Neighbor Day noticed engagement fading.

To reignite the spirit of the day, we built vector-based illustrations of symbolic yard tools to ground the public in the holiday’s themes of camaraderie and community support.

From there we designed assets for broader, lifestyle campaign creating a pattern and visual style capable of replicating across various touchpoints.