How can this mean more than just a day?

After several years of using the same campaign materials, the team at National Good Neighbor Day noticed engagement fading.

To reignite the spirit of the day, we built vector-based illustrations of symbolic yard tools to ground the public in the holiday’s themes of camaraderie and community support.

From there we designed assets for a broader, lifestyle campaign, creating a pattern and visual style capable of replication across various touchpoints.