“Help us reconnect with a lapsed audience.”

Problem:

When an organization does beneficial work in the community for over 15 years it deserves highlighting. Yet, long names are easily forgotten.

Despite the effectiveness of the educators and clinicians, “The Omaha School for Dyslexic Students” struggled with recognition.

Solution:

Along with a shorter name, we implemented a responsive, moveable “box” that mimicked “color overlays” that dyslexic students use to comprehend materials.

This allowed the brand to highlight key information and it also provided a tool of inclusion to students who are dyslexic in their communications.