Project
Amber Specialty Pharmacy Marketing and Sales Collateral
Roles
Creative direction
Print design
Go-to-market strategy
Introducing specialized products to niche markets.
Some serve such a small part of the population that they are unfamiliar even to specialists. These drugs come with budget-crushing price tags and weeks of paperwork.
Because these “limited distribution” medications are so specialized, they each have a unique obstacle (or two) when launching into the market.
As a general rule: the more unique the product, the more straightforward the strategy and design elements need to be for the customer.
Properly communicating the value proposition of each product requires a deep understanding of the medication and how it will benefit the patient as well as the provider’s office.
Below are various mailers, one-pagers and web ads built for some of those medications.
Packaging Collaboration for National Trade Show
Direct Mailers from Integrated Transplant Campaigns
Sell Sheets for Market Introduction
Amber Specialty Pharmacy field reps need to visit the same practice several times and require materials that aren’t overly visually repetitive; consistent enough to stay memorable, but still fresh.
As my team considers layouts, we find ways to stretch or squeeze the brand but stay anchored to our guidelines by inserting key design assets to ensure brand fidelity.
Web Ads for Hy-Vee’s Site
